Whether you choose to handle your search engine marketing in-house or enlist the services of a search engine optimization (SEO) agency, it is essential to measure your SEO effort’s performance. Evaluating your progress accurately lets you review techniques and concentrate on the aspects of your campaign which make improvements in website traffic, lead generation, and conversions.
Measuring your SEO success is based on the goals you set before the start of the campaign and what you do to achieve that goal. For instance, if you are looking to achieve a 5 percent improvement in organic traffic, you should be allocating the resources needed to attain such a goal. Your goal serves as your baseline to grow from.
Defining your Goals
Defining your SEO goals can be difficult for a startup and even an existing business that is trying to adjust to the digitization of things. This makes it important to work with a reputable SEO Company Singapore. For a reasonable price, the company should be able to walk you through the process and offer you a high level of overview of what to expect from the campaign. Also, the company will make use of their expertise to help you in establishing and setting realistic goals based on research and data.