Every business needs a strong web presence in today’s digital world of e-commerce, and a major part of that is the website. From a business point of view, a website can be compared to a shop window, as it is where a company showcases its products or services. Web design is not just about the right colour scheme and layout, the site must also be functional, so the user can easily locate what they are looking for.
Easy to navigate
The focus for any website is good navigation. The user should be able to move around the site, and find the information they require. A site that is hard to navigate will deter potential customers, and they will move on, never to return. The content should be informative and easy to read. The pages should load quickly, and all links should work.
As a guideline, a good website should have the following,
- Typography that is easy to read.
- A background color that does not conflict with the text.
- Clear headings and sub headings.
- Menus that are easy to understand and navigate.
With the increased use of mobile devices, a mobile compatible website allows users of smartphones and tablets to view the site. There are Los Angeles website design organizations that can ensure the website is fully compatible with all platforms.
There are two main types of web design, and both have their applications. Static web design, which uses basic HTML code, is suitable for text and small images. This would be ideal for a blog site, as they are usually made up of only text and images. Dynamic design is more versatile, with several applications working together to provide a fully interactive platform. Forums and online chat are just two of the applications a dynamic design can accommodate.
People read websites as they would read a book, from top to bottom, and left to right, so information should be in the right order. If the text is black, then the background should be white, or a light shade, for easier reading. Make headings and titles short and to the point, with larger fonts than the regular text.
The information should be well written, and easy to understand, and of course, it must be grammatically correct. It might be an idea to ask the web design company to help, as they will have a team of writers who have experience with composing web content.
A good web design company will be able to provide full technical support, ensuring that the site content is regularly updated and fully protected. If a website goes offline for any reason, a business could lose valuable customers, so it is essential to have round-the-clock technical support. Data protection is another service that businesses require, as confidential client information needs to be protected from unauthorized access.
The formula for success
With the right design, a website is a valuable addition to any business, by providing information for prospective customers about the company’s products or services, and projecting a professional image that puts them firmly ahead of their rivals.